INFLR is focused on creating digital marketing solutions using the latest technologies for micro-influencers. The Company believes that all micro-influencers should be able to participate in the exchange, which stimulates the creation of high-quality advertising content and allows digital influential people to compensate for the true value of their influence.INFLR created the first platform that connects advertisers with influential users in the market using blockchain technology. With INFLR, advertisers can promote their products and services using the influence of social media users.
INFLR Coin plays a key role in the INFLR ecosystem and is designed to balance the interests of all token holders, creating incentives for everyone to participate actively in a symbolic economy.With the help of INFLR Coin you will be able to access various services and privileges on the INFLR platform and to various third-party applications that will be developed using the INFLR API.INFR Coin as a means of payment will allow to carry out the direct transfer of tokens that makes financial management more flexible. It will also provide the advertiser with several advantages, such as tax exemptions and tax cuts on commission fees.
Always looking to create balanced relationships between advertisers and influencers, Inflr was created to:
Influencers with advertisers through a comprehensive and easy-to-use ad platform.
Dialogue between influencers and advertisers on a platform that provides rapid communication, submission and approval of content, and multiple forms and payment, making transactions even safer.
with access to real-time results and data, enabling advertisers to track the progress and effectiveness of their ad campaign, and to better understand their investment returns and brand development.
Accurately the efficacy of influencers through the use of artificial intelligence and through technical analysis of collected data such as influencer posts, scope and nature of audience reaction, longevity of post relevance, and size of “friend” networks. The analysis of these data is used to generate a score that aides in assessing the utility of different influencers and connecting the right advertisers with the right influencers.
INSPIRE AND EDUCATE
Micro-influencers to improve the quality of the content they produce by bringing them together to collaborate, learn, and create content together. Inflr provides an easy-to-navigate platform where influencers, advertising agencies,representatives, and brands can interact freely; everyone is enriched through shared experiences, continually stimulating the digital influencer market. As part of efforts to create an environment of this magnitude, Inflr has devised a framework that encompasses not only a platform, but a complete ecosystem of products and services for influencers and advertisers.
A new strategic concept for influence marketing.With the advent of internet and digital media, passive consumers have become active participants. Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands.As a consequence of these new digital tools, the forms of communication have been diversified. Common users are no longer just the receivers of messages from master platforms – they have become content producers, allowing rapid scalability and an increased range of messages.
Influencers have become the new celebrities
Influencers, because of the way they appear on the market, without pretense, without obligation or adherence to any format, are better able to express themselves and have a more natural relationship with the audience by making spontaneity a main characteristic. They have a strong identification with the audience and share common personality traits, opinions, behaviors and attitudes with niche consumers. This makes influencers experts in communicating with a specific audience.
Why use influencers to advertise your business
Influencers have greater visibility in social networks, a stronger, more focused presence compared to celebrities. This focused presence offers a greater advantage in the distribution of the message, and achieves greater speed and scalability of the actions they perform. With a more rapid, intense impact on their audiences, ad campaigns are able to reach tens of thousands of likes (interactions) in a few hours.
The size of the influencers market
From the decline of traditional TV and the growth of social media has given rise to influencer marketing, making it the fastest growing category in advertising and projected to be a US$5-10 billion market by 2020.
Inflr has created the first platform that connects advertisers to influencers within a marketplace using blockchain technology. With Inflr, advertisers can promote their products and services using the influence of social network users.
Remuneration for influencers
Influencers may choose to be compensated with local currency or Inflr Coin. If the influencer chooses to redeem their payment in local currency, payment will be made within 48 hours. Payments redeemed as Inflr Coin will be immediately processed, creating an extra incentive for the use of Inflr Coin.
One of the biggest challenges of influence marketing is determining a coherent value for influencer remuneration that matches their actual engagement in social networks. Inflr Score is a number from 0 to 100 that represents the proven engagement of an influencer with his/her followers. This score is used to assign a monetary value to the posts of the influencer on each social network and is publicly audited within Inflr Syncores.
Smart Contracts e transactions
In order to formalize the contract between the brand and the influencer, it is necessary that many legal aspects are defined, such as: the delimitation of services and contents, remuneration and payment, image and intellectual property rights, and the obligation to comply of the applicable legislation. The development and fulfillment of all these details for the implementation of each influencer campaign is a time-consuming and costly process. On the Inflr Platform, all these formal aspects are considered in the creation of automated smart contracts.
A comprehensive solution for advertisers
Inflr provides advertisers a complete profile and analysis of the engagement of influencers in their social networks, as well as the impact and coverage of their audience, facilitating their selection of influencers. The platform has several payment methods: credit card, bank transfer, Paypal, Inflr Coin and the post-paid model.
When registering using your social networks, Inflr calculates how much your influence is worthy to post, take pictures, make videos, and other activities.
In Inflr platform, influencers count on a 100% automated and smart campaign management.
INITIAL VALUE OF TOKENS
The initial value of Inflr Coin is 1 INFLR = 0.00025 ETH. For the other altcoins accepted as payment during the ICO, the conversion will be made based on this proportion. Due to the high level of volatility of ETH, the official conversion rate for the crowdfunding campaign will be announced within 6 hours before the start of the pre-sale, according to the current value.
For the crowdsale campaign we separated a total of 140,000,000 Inflr Coin, distributed in three phases of sale:
Private Sale – 50% bonus – Starts July 23, 2018 :
Phase #1 – Pre Sale – 30% bonus – August 20 – October 22, 2018
Pre Sale – 15% bonus – October 23 – November 30, 2018
Phase #2 – Main Sale – No bonus – December 01, 2018 – February 11, 2019
2015 Vinta Company started developing the INFLR platform
2016 Start developing INFLR with the help of an internal command
2017 Launch of INFLR MVP for partner advertising agencies
September 2018 The beta version of the platform is designed, fully functional and has limited access for some customers to test
November 2018 Version INFLR 1.0 released on the Brazilian market
February 2019 Start the integration of tokens and smart contracts on the INFLR platform
April 2019 Release your own apps on IOS and Android
May 2019 End the integration of tokens and smart contracts
August 2019 Establishing an office in the United States and expanding services in the North American market
October 2019 Development of new functions on INFLR
March 2020 Start of construction of 1st Inflr Hub in Sao Paulo, Brazil
July 2020 Development of new functions on INFLR
January 2021 Office building in England
March 2021 INFLR Platform Expands Services worldwide
July 2021 Development of new functions on INFLR
October 2021 Construction of a new INFLR Hub in the United States
January 2022 Office Building in Japan
May 2022 Development of new functions on INFLR.
August 2022 Construction of a new INFLR Hub in England
November 2022 Construction of a new INFLR concentrator in Japan
André Feijó Meirelles
Blockchain Business Developer
Prof. Fabio Moura
Financial and Tax Law
ICO Blockchain Advisor
Blockchain Platform Advisor
ICO Growth Hacker
ICO Marketing Advisor
Marcos de Carvalho Pagliaro
More information contact :
White paper: https://token.inflr.com/whitepaper
One Pager: https://token.inflr.com/onepager
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